The Latest Fragrance Shop Trends and Updates for 2020

The times are changing, or so they say. Discover the latest fragrance shop trends and important updates on the horizon for 2020.

Did you know that the fragrance industry brings in £7.2 billion in Total Added Value to the economy? Despite major changes in the world like COVID-19, people continue to use fragrances to enhance their lives.

However, the trends of the fragrance shop market have certainly shifted. People aren’t able to be as social as they used to. So, the social component tied to perfumes and cologne has decreased.

This, in turn, has caused the fragrance buyer to focus more on the personal scents that appeal to them. And this shift from popular taste to individual taste is just the tip of the iceberg.

In this article, we’ll be covering all of the major 2020 fragrance shopping trends you need to know about. Let’s get started!

Fragrance Shop Trends to Follow

In this section, we’ll look at some of the popular factors you should consider when deciding what perfume or cologne to get. We found these trends by looking at a variety of data within the industry.

First, we looked at what scents people are purchasing. We also explored the shifting markets which can affect the popular taste.

Finally, we take into account the seasons and social circumstances that customers find themselves in. After all, the weather and social situations are big factors in creating trends.

Quarantine Has Led Many People to Explore Outdoor Scents

There’s nothing worse than being stuck home because of the pandemic. Oftentimes we long for the smells of nature outside but don’t have access to them. As such, fragrances are a great way of evoking some memories of being carefree outdoors.

Numerous studies show that memory and emotion are linked strongly to scent. That’s why the smell of a certain type of flower can take us back to memories of a childhood outside.

Because of this, we can expect more people buying perfumes with floral or fruity scents. If you want some help choosing between the many great floral scents, then make sure to follow our advice.

Similarly, colognes with woody scents like pinecones may also become more popular. We may not be able to spend a lot of time outdoors, but that can’t stop us from recreating our favourite scents.

Fruity Scents Continue to Dominate the Perfume Market

Data aggregators that scour online reviews and comments found that discussion surrounding fruity scents has been increasing. Typically, these conversations surround perfumes that specialize in more feminine, fruit smells.

However, they may soon become popular enough to bleed into the cologne market. As such, notes like cherry, orange, and peach will remain popular for many months to come.

Because of this trend, we can expect to see more perfumes appealing to these fruit notes. Some will even offer variations on them, like the popular cherry blossom scent found in the Kenzo Amour Eau de Parfum.

Colder Weather Means a New Line of Fall Cologne Scents

The trends in fragrances change with the season. Luckily, there are a lot of great fall ones to choose from. We can expect more seasonal scents in cologne that deal with woods, fall spices and fragrant smokes.

All of these types of smells do a great job of evoking the season. A great example is the notes of tobacco and cardamom found in the Bvlgari BLV Pour Homme Eau de Toilette.

Men May Embrace More Feminine Scents

In the past, cologne manufacturers would stick to deep, musky smells when designing products for men. While there’s nothing wrong with these classic fragrances, they do lack some variation.

Luckily, gender roles are not as strict as they’ve been in the past. That means that there are a lot more cologne products that embrace traditionally feminine scents. This experimentation allows for some truly great smells.

One example is the lavender and jasmine scents found in Calvin Klein Eternity Eau de Toilette.

Expansion in North America and Asia Lead to New Scents

North American and the Asia Pacific remain two of the three largest fragrance markets in the world. As such, we can expect manufacturers to cater some of their product lines to this type of demographic.

In North American, this means a combination of simple, straightforward scents and recognizable brand names. Expect to see a lot more people using floral scents like Viktor & Rolf Flowerbomb Eau de Parfum.

Citrus scents like the kind found in Dolce & Gabbana Light Blue will also remain popular. However, these popular types of fragrances differ from the kind preferred by the Asian market.

Typically these individuals prefer more spice-forward scents. These dry notes, like cinnamon and nutmeg, are balanced by sweeter notes, like amber and jasmine.

These types of balanced scents may appeal to certain types of men. If you need a recommendation that appeals to Eastern sensibilities, then we recommend the Calvin Klein Eternity Eau de Toilette.

Tips for Buying Fragrances in 2020

Some things always stay the same, but not the way people buy fragrances in 2020. A lack of in-person options means people need to rely on descriptions instead of samples.

Buying fragrances online can be difficult, so we organized some tips for people who knew about it. Just follow our advice and you're sure to find a scent that you’ll love.

Purchase Perfumes and Cologne a Fragrance Shop Online

For the time being, in-person shops just aren’t safe with the threat of COVID-19. Before, you could go to a fragrance shop near you and have an attendant provide you with samples.

Now, for obvious reasons, that’s no longer an option. As such, online fragrance shops have taken over as a helpful solution. Unfortunately, there isn’t a way to sample the items in these shops. The good news is these shops often offer a wider selection and better deals.

Rely on Reviews

The reviews are a great place to find out other customers' opinions. Look for a variety of factors: the products themselves, the delivery time, and customer service. Typically positive reviews are a good sign of a quality business.

However, you should try and take the occasional bad review with a grain of salt. Sometimes these can be more related to the product than the seller.

Stick to Scents You Think You’ll Enjoy

As we mentioned, the lack of in-person retailers means that you won’t get to sample many fragrances. Because of this, we don’t recommend taking a risk and trying something new.

While it’s fun to experiment, you may end up hating the scent. Then, you’ll be stuck with a whole bottle of it. Instead, stick to scents that you know you love. That way you’re never disappointed by an unexpected smell.

If you do want to try something new, then choose a product that combines a scent you know and love with something different.

Avoid Fake Sellers

Unfortunately, there are plenty of sellers who take advantage of honest buyers. There’s nothing worse than spending a lot of money on a product only to find out it’s a fake. So how can you tell?

If you’re buying on Amazon or eBay, then the buyer’s reputation is a good place to start. A higher reputation is a good indication that the person sells legitimate products.

For websites, you can usually go off the reviews on their page. Sadly, it’s very difficult to tell a good fake from the real thing in person.

One good individuation of legitimacy is a vacuum-sealed wrapping. However, at the end of the day, it’s better to avoid the fake seller altogether.

Use a Fragrance Wheel to Discover Your Scent

Are you unsure of which fragrance you enjoy the most? That’s okay! There are a lot of different ingredients out there. It’s easy to get overwhelmed by the wide selection. One tool you can use is a fragrance well.

This device is similar to a colour wheel, except for smells. If you like one type of scent, then others typically complement it.

This in turn helps you discover new scent combinations to try out. You can learn about the fragrance wheel through our helpful guide.

Want Quality Fragrances at an Affordable Price? Check Out Perfume Price

We hope this article helped you learn more about some of the fragrance shop trends happening during 2020. As people continually shift to online shops, many newcomers wonder where to shop.

After all, the main retailers can be ridiculously expensive, and there’s plenty of fake sellers to worry about. If you want one of the best fragrance shop wholesale retailers available, then look no further than Perfume Price.

We started our business in 2013 with the belief that you shouldn’t have to spend a fortune to get great fragrances. Today, we continue our mission statement by offering top-line brand names at discount prices.

We’re a small, but dedicated team, that wants to help you find a scent that makes you confident and happy. Please contact us today to learn more about our products — no question is too small.